Commercial photography doesn’t have to be boring; in fact, this couldn’t be further from the truth. On the contrary, business photography is designed to be an exciting, visual portrayal of your London or UK company.
Gone are the days when a static picture of a shop front in broad daylight or staff lined up in rows are acceptable photographs for your business brochure. Instead, it is vital you choose a business photographer who thinks outside the box and produces photos that are forward-thinking, dynamic and innovative. With the right photography, your London business brochure and promotional material will stand out from the rest and help create a positive image for your company well into the future.
Business photos should capture the eye and provide customers with information about your services. For instance, if you have a busy transport company that distributes worldwide you need to portray this in your brochure pictures. One staff photo in front of a single truck may demonstrate a company people can trust in, but it won’t do much for your brand. If your company is reliable, delivers on the time and globally – even at short notice – this is the message you want to get across.
Getting the right business photographs involves a multitude of different aspects, such as lighting, colour, angles, focus, positioning, and perspective – as well as a good helping of creativity. Whether you have a transport company, a shop, factory or an office based establishment, here are five simple tips to make your business photograph stand out:
Photography London – Click here to see a sample of our portfolio for commercial photography carried out at our studio and on location.
Gain Perspective – Images are often taken at eye level and sometimes there is a need for business photographs of this type. However, you can get some amazing brochure shots by getting low to the ground, capturing a picture from way up high, or even close up. Take a busy town centre – it is all too easy to take an ordinary snapshot of the high street, but what about focusing on the footfall down low, or shooting an image from a top floor of a department store? This will also show a bustling, vibrant town but in a far more innovative way.
Flatter with Lighting – Whether you require land, sea, cityscape or portrait photography for your London business, lighting is key. While the right lighting can flatter and compliment , the wrong choice can show up flaws and won’t look good in a business brochure. Lighting can also be used to produce more dramatic business photographs. In portrait images, for instance, a slow synch flash creates interest as it keeps the subject matter in focus but blurs the background. Alternatively, creating a silhouette of your subject is distinctive image for the right type of business.
Add Colour for Drama – Colour can also be used to make your business photograph stand out. An ordinary shop front can be brought to life when it is photographed when the light fades, rather than during the day. One example of this is the photograph we took of Glasswells furniture store in Ipswich. Our brief was to create a memorable picture for the company’s promotional material. By photographing the shop in the evening, with all its interior lights on, this created a striking image that the company has used countless times in print and on their website.
Keep on the Move – Capturing movement in a photograph can portray a dynamic company that is constantly striving to be ahead of the competition. One example in our portfolio is a photograph we took for grain merchants Nidera. We used a picture of a parked truck and adapted this digitally, creating the illusion of speed, and the resulting photograph showed an image of strength and power against a countryside background. Using creative shutter speed also produces a variety of stunning results, such as capturing movement or creating ghostly effects.
Show Interaction – People are automatically drawn to images of other people and with the right vision, portrait shots can be incredibly inspiring. Pictures that show interaction between people can portray far more in a single image than reams of text can do. Just one photograph featuring your service in action shows the reader who you are, what your company does, and what you stand for. In essence, it is a company mission statement without words.
About Stillview
Ipswich based commercial photographers Stillview have 30 years’ experience of business photography in London, East Anglia and South East England. We provide a wide range of creative photography in our studio or on location for advertising campaigns, websites and other promotional material.
Commercial Photographers London – Click here to see examples of our commercial photography in London, East Anglia and South East England.
