Stillview Photography, Ipswich, provides a comprehensive range of commercial quality photography and includes on location/exterior and studio/interior shots. This ability to cater for a range of photographic needs in one place, combined with state of the art equipment and decades of experience, has earned us a reputation for convenience, creativity and reliability amongst those looking for a commercial photographer in Ipswich, Suffolk, London and beyond.
Here we focus on the range of interior photography that Ipswich photographer Stillview offers to its clients, and aim to give some insight into the expertise and techniques that it takes to produce top quality, commercial grade images that not only look great but do the job our clients need them to do.
Interior Photography Ipswich – click here to view some examples of interior photography at our Ipswich studio.
A Full Range of Studio Photography
Our fully equipped and spacious photography studio allows us to take a full range of interior shots, from small product and packaging shots right up to full size vehicles and everything in between, including business portraits, model photography, food and drink shots and roomset photography.
We can even use our studio to produce images which appear to have been taken outside or on location, such as a living room shot with apparently natural light coming in at the window and even external scenery. But to achieve this requires an extensive range of equipment and techniques backed by, above all, a great deal of experience.
What Makes the Perfect Commercial Photograph?
The functionality and ease of use of modern cameras can be deceptive, belying the complexity and skill that needs to go into even a simple product shot. Here are just some of the key elements which all need to be in place to achieve a successful commercial quality image.
The Right Lighting
All photography needs to control and capture light to achieve a clear image. But successful commercial photography has to go one step further. In commercial photography the lighting becomes part of the message, conveying information about the quality and desirability of the product, contributing to the way it is perceived and strongly influencing its success.
For a simple product or packaging shot to be used on a website or catalogue, for instance, clarity and consistency are essential. Lighting needs to be even across the product to allow the details to be clearly seen; and for multiple products the lighting needs to be consistent for all the photos, enabling them to look right when placed next to each other in a catalogue. We achieve this through the use of soft boxes and light shapers to closely control the light falling onto the product and enabling us to achieve the same lighting for each product within a shoot.
For roomset photography the challenge is to create the impression of natural light within a living room or bedroom, to bring the products to life and help viewers imagine themselves into the shot. For aspirational lifestyle products such as furniture clients often want us to create shots which feel 'bright and airy', 'warm and cosy' or 'calm and contemporary', for example. All of which we have successfully achieved on many occasions at our studio.
The Right Colour Balance
Capturing colours correctly is a challenge in a studio environment, but it is essential for most commercial applications. For products such as furniture, clothing and even vehicles, colour choice is of great importance to customers and they will tend to put great store by the colour they see in the product photo. If colour is incorrect by any significant amount, this discrepancy can even result in severe problems for the client, handling returns and complaints. In other applications, colours are a key part of a company's logo and packaging and must be photographed correctly in order to properly represent the brand. At our Ipswich photography studio we employ the most up-to-date colour correction systems available, enabling us to achieve close to perfect colour balance.
The Right Resolution
Commercial quality photos often have to be able to be used in a wide variety of applications and sizes, from a small thumbnail on a website to a 48 sheet advertising hoarding and everything in between. To ensure full versatility we shoot in very high resolution and always provide images in a variety of digital formats suitable for whatever application the client may need now or in the future, whether print or digital. This approach means clients get maximum value for all images taken, allowing them to be re-used in different applications for years to come.
The Right Post-Production
For some types of interior shot it is frequently necessary or desirable to manipulate the raw photograph to achieve the effect the client is after. For instance, a roomset with a window may need to be provided with a view to the outside. A product shot may need to be cut out from its background to achieve a clean and consistent look. Where shots include human subjects there may be a need to clean up distracting imperfections, or to allow physically impossible images to be created to help convey a particular advertising message. For vehicle shots we may need to remove reflections, or provide an exterior background. This kind of digital manipulation requires extremely sophisticated post-production software of the type we use at Stillview, combined with creativity and expertise to achieve a convincing result. Stillview specialise in this type of post-production, helping clients to bridge the gap between raw photography and the work of creative agencies. In fact, our ability in this area means we are often in demand from advertising and PR agencies, as well as clients directly.
The Right Photographer
All the equipment and technical expertise we've described above will only get you so far. What really makes a commercial image "sing" is something that can really only be learned through many years of experience: experience of being able to fully appreciate what each client is trying to achieve; and experience of translating intangible requirements about brand and lifestyle into the final images ready to be put to use. In short, it means choosing the right photographer. Stillview has 30 years of just this type of experience, making us the perfect choice for all interior photography projects.
Interior Photographer Ipswich – click here to view some examples of work taken at our Ipswich studio.
For clients in London, Essex, Suffolk, Norfolk or Cambridgeshire looking for a reliable commercial photographer, Ipswich provides an ideal location, around an hour by train or car from London, connected to Cambridge via the A14 and to Norfolk and Essex via the A12.
To find out more about what Stillview can offer your business please call us on 01473 257063 to speak to a photographer in our Ipswich studio.
