People Photography Ipswich

Stillview Photography in Ipswich carry out a wide range of people photography and portraits for use in a variety of commercial applications. . Our Ipswich photography studio is fully equipped allowing for a full range of lighting and set creation, as well as up to the minute post-production software enabling us to create exactly the results our clients need, from simple business portraits to complex images for high-concept marketing campaigns.

Photography Ipswich  – Click here for some examples of our commercial people photography carried out at our Ipswich studio and on location.

Commercial Uses for People Photography

Business Portraits – Business portraits can be used on websites, company newsletters, brochures, business cards, LinkedIn profiles and in the company's reception area.

Person as Brand – These photographs are ideal for business owners who want to be closely identified with their own product or brand. Business owners can have a photograph taken with their product , or on location in a working setting, such as a chef or restaurant owner working in their kitchen.

Creative – Often required for advertising purposes, creative people shots usually involve showing people in unusual locations, clothes or situations that illustrate something about a product or convey a concept or value. 

Lifestyle – This type of shot can be used to illustrate or suggest a particular lifestyle even if the product is not directly present. This is ideal for intangible products that cannot be shown in use such as financial or insurance services or to show human values and emotions linked with the brand such as trendy, energetic, tranquil or fun.

Products in Use – These photographs are designed to show a person of the target age group or other demographic using, consuming or wearing a product. Including a "typical customer" in the image brings products to life and helps the viewer to imagine themselves using the product.

Service Shots – Service shots are used to show company personnel carrying out a service, for instance shop staff, installation engineers, call centre operators and reception staff. This is particularly useful when the product or service itself is difficult to see and can help the customer to engage with the advert or image.

The Art of People Photography

Photographing people requires a range of personal and technical skills to achieve the right impression and impact. At Stillview we combine 30 years experience with state of the art techniques and facilities to produce exceptional people images.

Rapport
Rapport is used to help models or sitters to relax in order to achieve the desired expression, which can affect the way the viewer reacts to and engages with the picture.  At Stillview we are experienced at helping sitters to feel comfortable in order to achieve portraits which are both professional and engaging.

Lighting
Lighting is important to ensure clarity for business portraits. It can be softer or more atmospheric for lifestyle or creative shots. Split lighting, where half the face is in the light and half in the shadow, can be used to create a dramatic effect and gives quite a masculine look to a picture. Loop lighting is a technique which causes shadows from the nose to fall on the cheeks. This is very popular as it is flattering for nearly everyone. Stillview use a range of lighting techniques to suit the subject and the intended use for the pictures.

Focus
Focus can be used to ensure a viewer is attending to the image in the right way. For example, sharp focus can be used when you want the viewer to pay particular attention to the person depicted such as for a business portrait or a person using a product. Soft focus can be used when the person is illustrating a lifestyle and attention should be on the product or something else in the picture.

Angles
Angles create a more dramatic image, can help to draw the eye to the desired spot and can also be used to convey a brand value such as energy, innovation or stability. Using the same angle for a set of business portraits also helps to create visual consistency between them, which gives a very professional impression when presented together.

Colour or Black and White
Use of black and white photography is often used for professional portraits as it can lend some seriousness to an image even if the subject's expression is informal. It also helps to hide a multitude of imperfections and is very useful in making a set of images feel consistent with each other. Use of colour photography, by contrast, is ideal for injecting life and energy into an image or to reflect corporate colour schemes (for instance, models wearing clothing or accessories with the right colours).

Retouching
For commercial uses it is important to remove imperfections to avoid viewer distractions and help the viewer focus on the intended message.  At Stillview we have state of the art post-production facilities enabling people shots to be adjusted as required to achieve the result the client needs.

Compositing
Particularly for creative shots, it can often be necessary to use compositing techniques to add backgrounds or other objects to a shot that simply couldn't be achieved naturally. At Stillview we have wide experience of compositing techniques to create innovative and eye-catching images.

At Stillview we provide all aspects of commercial photography, including product, advertising and people photography. Ipswich based, we serve clients in Suffolk and East Anglia.  We have a first class reputation for high quality and reliability and are always available for a no obligation quote.

People Photography Ipswich - click here to view our people photography portfolio